Ok, so, this:
Slick, right? I’ve watched this video twice, because I love reading and I love magazines and I love software demos and I love hardware demos. Full disclosure: I don’t completely love sports, so maybe there’s something I’m missing here. But all this tablet hype is reminding me of something I am almost hesitant to bring up:
Remember CD-ROMs? I do. For about a year or so, you couldn’t buy a magazine without a CD-ROM falling out the side. Then it was DVD-ROMs, full of music videos and shareware demos and to tell the truth, I don’t think I ever even put one in the computer, because by that time there was something else out there:
The above video obviously represents a richer experience than can be experienced on the web right now (barring those fancy-lad, full-screen Flash sites that everyone in reality hates) but I maintain that the above product, once you finally iDownloaded all 860 MB off the iTime iMagazine iStore would be very boring, mainly because all those fancy photos and videos and stuff whizzing around on that tablet? They would be so old by the time they put all that together for you that you would have watched it or read about it already.
On television, and on the Internet.
Never mind that a multimedia presentation and layout as complex as the above demo is going to require an entire new generation of digital producers skilled enough to tightly integrate video, audio, print, web, fixed layout and dynamic, non-linear page layout. There are not many of those producers out there right now; the above product represents a pretty rare intersection of skills, most parts more akin to software designer than graphic designer.
So anyway. I tend to pooh-pooh ideas at first, before I eventually embrace them and via revisionist history pretend I felt positive about them the entire time. But, seriously, ‘mythical Apple tablet computer’ as white knight, print magazine savior?