zune press release

September 7th, 2007


**FOR IMMEDIATE RELEASE**

Sept. 7th, 2007 —
Microsoft Corp. (MSFT) of Redmond, California is proud to announce a strategic partnership between the “Zune” line of portable media players and the popular seafood chain Long John Silver’s in a initiative both companies are calling “Wireless Shrimps.” Owners of a Microsoft Zune or “Zune”-branded product will be able to enjoy added abilities when they bring their Microsoft “Zune” to any Long John Silver’s Seafood Restaurant:

  1. When a “Zune” portable media player is taken to a Long John Silver’s Seafood Restaurant, a new “Glossy Fishstick” icon will appear on the main screen of the “Zune” portable media player.
  2. Users that press the “Fishstick” icon will have the ability to order the $6.99 Beer-Buttered Shrimp Bites Platter or the $13.99 Flounderoni Pizza Plate directly to their table without standing in line.

    NOTE: Occasionally activation of the “Fishstick” icon will cause a hard reboot and corruption of the “Zune” portable media player operating system. If this occurs, please consult Technote #34222AG in order to reinstall your “Zune” portable media player software using the software provided to you at time of purchase.

    ALSO NOTE: Users that do not reinstall the “Zune” portable media player software during the activation window time of 3-4 hours may experience the loss of all purchased music, video, and beer-buttered seafood. If this occurs, please call the Activation Window Manager/Battered Seafood support hotline at 1-800-442-9830 extension 4877. Please have your “Zune” portable media player Authenticity Certificate and/or register receipt readily available at time of call, as you will need to read the 48-digit Beer-Buttered Seafood Confirmation Code to the support hotline automated caller forwarding system.

  3. After the Beer-Buttered Shrimp Bites Platter or Flounderoni Pizza Plate has been ordered to the table, “Zune” owners may then enjoy downloaded and looped 27-second samples of the music of John Secada, or optionally, Norah Jones.

    NOTE: Due to the digital rights enabling technologies of the “Zune”, only one patron per store may enjoy the song samples at any one time. All other patrons must wait until their turn to sample.

    ALSO NOTE: During the time of this promotion, there will be no other music permitted in the Long John Silver’s Seafood Restaurant.

  4. LIMITATIONS: The “Wireless Shrimps” promotion is not available to drive-thru customers, patrons under 18 or over 60, or any single person with pre-existing heart or pulmonary conditions. Void where prohibited, or limited by local law — sorry, Tennesee.

~Jeff

5 Responses to “zune press release”

  1. […] post by Jeff and software by Elliott […]

  2. Jon says:

    Take that, Apple/StarBucks alliance!

  3. Jeff says:

    You see what I did there.

  4. Evan says:

    That was pretty good bashing on both companies… nice job.

  5. Kamm says:

    I especially like the typo: “beer buttered seafood”.

    I see what you did there.