
Apple now has three new rounded-rectangle shaped, media-related products:
- Mac Mini
- Apple TV
- Airport Extreme
The small, compact form factor of each screams “put me next to your TV”. But what’s exasperating about these products is that by themselves, they all have serious, fatal flaws, and even if you put them together, they don’t make any sense.
I’m big on modularization, and always have been; as a kid, I bought all five of the Constructicons for no other reason than so I could build “Devastator”. Devastator turned out to be pretty flimsy shit, arms and legs falling off all the time — but the basic idea is sound, from both a functionality and a marketing perspective.
Sell smaller units that do one simple thing, and embed each with the emergent ability to combine with other products to do “more”, and you create a greater value surrounding your product line as a whole. There’s a reason Pokemon is still around after a decade, and it’s this: people have a deep seated need to collect ‘em all. That’s why it’s so disappointing to me that even by combining these products, I still couldn’t get the media center I want.
Let me describe what I want, and maybe you want it too: my perfect media center is a perfectly quiet, small box that sits next to the TV. It’s not a full-on computer, as I don’t want another computer to manage. Instead, it’s instant-on, and it’s got a big fat hard drive, a remote, and the ability to play any music or video I can buy or scrape off the Internet. All my music files and all my video files can reside safely upon it, and I’m no more than three clicks away from playback of any of it via standard definition TV, HDTV, or my stereo.
That’s what I want, and that’s what my friends want, and right now, my homebrewed Xbox Media Center is filling that need nicely. Lots of people report good luck with MythTV setups as well*.
But both those projects require time, effort, and no small amount of luck, and with the genuine success of the iTunes Store Apple is uniquely suited to kick-ass in market. And yet to my mind, they still haven’t delivered what consumers want. Bear witness:
| Product |
Pros |
Fatal Flaws |
| Mac Mini |
Plays any audio or video file via SD (Standard Definition) TV or HDTV. |
Somewhat clunky “Front Row” interface; not enough hard drive to act as central media archive. |
| AppleTV |
Instant-on; elegant interface. |
Only plays certain types of media; only hooks up to HDTV; not enough hard drive to act as central archive. |
| AirPort Extreme |
Allows for unlimited hard drive expansion via USB “AirPort Disk” mode; provides fast 802.11n wireless networking for rest of house.
| No playback of any media; no AirTunes. |
Notice how the pros are scattered throughout the three products? Isn’t it odd that Apple’s higher-end networking product lacks features the low-end “AirPort Express” model has? And can you imagine how cumbersome a “solution” involving all these gizmos would be?
For the sake of argument, you could keep your media files on the Airport Extreme, and play them the AppleTV or the Mac Mini — but in each playback scenario, there’s a tradeoff (elegance of playback v. codec support), not to mention you’ve also just shelled out another $100-200 for a big fat USB archive drive to hang off the back of your Airport Express like a bloated tick.
It reeks of inelegance. It’s not “Apple” at all; Apple historically provides the whole widget, or at least smaller widgets that click together with some semblance of sense. This shit is all over the place.
~jeff
* I don’t know a single person (besides technology columnists) that actually have and use a Microsoft Media Center. Granted, I don’t know a lot of people, but often the people I do know are huge nerds who by default would be fairly likely to own one. And they still don’t.