none more black

May 16th, 2006

  1. Apple expects their customers to pay $150 extra just for the privilege of having their new MacBook in matte black.
  2. Apple knows their customers very, very well.

~jeff



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  • http://blog.dragonsharp.com Lori Olson

    http://store.apple.com/Catalog/US/Images/comparison_chart.html

    I suppose since the color costs an extra $150, they just threw in the extra 20 GB of harddrive space for free?!?!?

  • http://ldopa.net Jeff

    Lori, no, the 20 GB additional costs about $50 — using the metric from Apple’s own custom config on their online store.

    Make no mistake, I’m desperately lusting over one. I’m just sayin’.

  • Jason

    Jeff,

    That thing looks like a Dell. In fact, when I saw it, I immediately thought it was a post bashing the new Dell computer your company was threatening to buy for you…

    J

  • http://joshua.swingpad.com/ Joshua

    Yeah, it’s $200 more than the base white one, and if you add the bigger drive, it only adds $50.

    It’s the kind of thing where I’m, like, “OK.” I mean, it doesn’t effect my purchasing decisions.

    I’m pretty hot for a white one with a bigger drive and a gob of RAM. I figger for the price of a black one, I get 1G of RAM, an 80G drive, and fifty bucks.

    Also, did you notice that the RAM prices are more in line with reality than they used to be?

  • http://joshua.swingpad.com/ Joshua

    (crossposted) Yeah, the black is definitely less distinct than the white.

  • http://joshua.swingpad.com/ Joshua

    Oh, yeah, and there’s something funky about the keyboard. The keys are really square or something. I’m trying to find a better pic.

  • Carrie

    *somebody* had cough syrup at night.

  • http://ldopa.net Jeff

    …every night.

  • http://joshua.swingpad.com/ Joshua

    http://news.com.com/2300-1044_3-6073032-6.html?tag=ne.gall.pg

    The keyboard is, in fact, flush and interesting. I’m curious to know how it works.

    And cough syrup is delicious, thank you very much.

  • cauley

    Won’t some kind soul purchase one for me?

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