ldopa.net

Mountain Dew has a new sub-brand: Mountain Dew MDX. I saw it for sale the other day while railsliding and I carved my ‘board right over to “snag” a bottle. How is it? It’s not that bad: a little bit lighter in taste than normal Mountain Dew — much less like squirting a Snoopy Snow Cone Machine syrup dispenser directly into your mouth — but has essentially the same tried-and-true, slightly nauseating (in a good way!) lemon-lime flavor. According to the product literature, it’s “Fueled by Power Pack”, which is their corporate branding nomenclature for their mixture of ginseng, taurine, guarana, d-ribose, and oh, let’s say, powdered Dungeons and Dragons dice.

I’m kind of confused about the name, though; if it’s called “Mountain Dew MDX”, isn’t that an extra abbreviated “Mountain Dew” in the name, like “Automatic Teller Machine Machine”? And isn’t that kind of dumb? I guess in the end, who cares: the only question that matters is is it still packed to the top with caffeine? and I am happy to report that yes, “Mountain Dew MDX” is indeed a frighteningly effective caffeine delivery vector. So if you’ll excuse me, I have to go ollie off something.

~jeff