mountain dew mdx
Mountain Dew has a new sub-brand: Mountain Dew MDX. I saw it for sale the other day while railsliding and I carved my ‘board right over to “snag” a bottle. How is it? It’s not that bad: a little bit lighter in taste than normal Mountain Dew — much less like squirting a Snoopy Snow Cone Machine syrup dispenser directly into your mouth — but has essentially the same tried-and-true, slightly nauseating (in a good way!) lemon-lime flavor. According to the product literature, it’s “Fueled by Power Pack”, which is their corporate branding nomenclature for their mixture of ginseng, taurine, guarana, d-ribose, and oh, let’s say, powdered Dungeons and Dragons dice.
I’m kind of confused about the name, though; if it’s called “Mountain Dew MDX”, isn’t that an extra abbreviated “Mountain Dew” in the name, like “Automatic Teller Machine Machine”? And isn’t that kind of dumb? I guess in the end, who cares: the only question that matters is is it still packed to the top with caffeine? and I am happy to report that yes, “Mountain Dew MDX” is indeed a frighteningly effective caffeine delivery vector. So if you’ll excuse me, I have to go ollie off something.
~jeff
December 27th, 2005 at 6:32 pm
I drank a bottle of that goodness down this morning on my way to work. Mmmmmmm… great mountain dew taste, great mountain dew color!!
The 48oz AMP drink hit the shelves out here last week too. I’m in caffeineriffiffiifffiffic sugar heaven. If I was Coyote Shivers, I’d have a sugar high. He’s a fag though.
December 27th, 2005 at 6:35 pm
Keep me posted on the color of your pee. As always.
December 27th, 2005 at 7:00 pm
Oh, btw… the mdx stands for Maltodextrin.
December 27th, 2005 at 10:00 pm
According to this page on their site, it stands for “Mountain Dew X”:
http://www.mountaindew.com/mdx/
… although I think we’ve already exerted too much effort in decoding Mountain Dew’s marketing scheme.
December 28th, 2005 at 1:16 pm
But don’t cryptic acronyms sell more product? Looking forward to “Studio Dew,” though I understand that its product activation scheme promises to be a bear.
February 18th, 2006 at 9:43 pm
[...] Hey kids, remember “Surge”? Of course you don’t, not well, at least. Like Vault, the new “energy soda hybrid” from Coke, Surge was an undifferentiated conglomeration of sugar, citrus and caffeine meant to bite into the mysteriously popular EXXXTREEEME soda market. Nice try, Coke, but I have drank Mountain Dew MDX. Mountain Dew MDX is a friend of mine. And you are no Mountain Dew MDX. [...]
September 4th, 2007 at 10:31 pm
Weather Network…
I couldn’t understand some parts of this article, but it sounds interesting…