mountain dew mdx

December 27th, 2005


Mountain Dew has a new sub-brand: Mountain Dew MDX. I saw it for sale the other day while railsliding and I carved my ‘board right over to “snag” a bottle. How is it? It’s not that bad: a little bit lighter in taste than normal Mountain Dew — much less like squirting a Snoopy Snow Cone Machine syrup dispenser directly into your mouth — but has essentially the same tried-and-true, slightly nauseating (in a good way!) lemon-lime flavor. According to the product literature, it’s “Fueled by Power Pack”, which is their corporate branding nomenclature for their mixture of ginseng, taurine, guarana, d-ribose, and oh, let’s say, powdered Dungeons and Dragons dice.

I’m kind of confused about the name, though; if it’s called “Mountain Dew MDX”, isn’t that an extra abbreviated “Mountain Dew” in the name, like “Automatic Teller Machine Machine”? And isn’t that kind of dumb? I guess in the end, who cares: the only question that matters is is it still packed to the top with caffeine? and I am happy to report that yes, “Mountain Dew MDX” is indeed a frighteningly effective caffeine delivery vector. So if you’ll excuse me, I have to go ollie off something.

~jeff

7 Responses to “mountain dew mdx”

  1. Evan says:

    I drank a bottle of that goodness down this morning on my way to work. Mmmmmmm… great mountain dew taste, great mountain dew color!!

    The 48oz AMP drink hit the shelves out here last week too. I’m in caffeineriffiffiifffiffic sugar heaven. If I was Coyote Shivers, I’d have a sugar high. He’s a fag though.

  2. Jeff says:

    Keep me posted on the color of your pee. As always.

  3. Evan says:

    Oh, btw… the mdx stands for Maltodextrin.

  4. Jeff says:

    According to this page on their site, it stands for “Mountain Dew X”:

    http://www.mountaindew.com/mdx/

    … although I think we’ve already exerted too much effort in decoding Mountain Dew’s marketing scheme.

  5. Moik says:

    But don’t cryptic acronyms sell more product? Looking forward to “Studio Dew,” though I understand that its product activation scheme promises to be a bear.

  6. […] Hey kids, remember “Surge”? Of course you don’t, not well, at least. Like Vault, the new “energy soda hybrid” from Coke, Surge was an undifferentiated conglomeration of sugar, citrus and caffeine meant to bite into the mysteriously popular EXXXTREEEME soda market. Nice try, Coke, but I have drank Mountain Dew MDX. Mountain Dew MDX is a friend of mine. And you are no Mountain Dew MDX. […]

  7. Weather Network…

    I couldn’t understand some parts of this article, but it sounds interesting…