an easy target

November 30th, 2005

I like Christmas shopping at Target. You know why? No Christmas music. In fact, no music at all. The absence of music and voiceovers blaring belies a certain respect for their customers that most other retailers don’t have. It’s really nice that you don’t have to suffer through listening to Diana Ross warble through “Holly Jolly Christmas” or hear Mark Knopfler wheeze through some sappy ten-year-old Dire Straits song while you frown and try to shop. Also, no annoying voiceovers like “WELCOME TARGET SHOPPERS DO YOU NEED TO FIND THAT SPECIAL GIFT FOR THAT SPECIAL SOMEONE WELL WHY NOT TRY A TARGET GASOLINE RATION CARD”… I’m looking at you, “Stop & Shop”.


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