human nature

October 20th, 2005

Here is a fascinating talk by Malcolm Gladwell from the 2004 Pop!Tech conference. I’ve already forced most people I know to listen to it, but if you haven’t yet, take 30 minutes out of your day and give it a listen. Gladwell is an engaging and emotional speaker; the part about Aeron chairs is certainly interesting, but I liked his explanation of how they rigged the Pepsi challenge even better.


2 Responses to “human nature”

  1. Joshua says:

    Very, very interesting. Thanks, Jeff!

  2. kristina says:

    i´d like to read it